And at the same time, the company announced a major deal with the WWE, bringing its premium live events, including WrestleMania, SummerSlam, and the Royal Rumble, to the service beginning next year, as well as an expanded rights deal with the NFL, including the NFL Draft, and a bundle that includes the NFL+ streaming service.

Direct-to-consumer streamer, also called ESPN, will launch August 21 at a higher price than most competitors. Disney also detailed plans for NFL Network and Red Zone.

Parent company Disney announced Wednesday that the direct-to-consumer app – also named ESPN – will launch on Thursday, August 21.