Deion Sanders is urging men to get their routine check-ups following his cancer diagnosis, and he's also teaming up with a new partner to change the narrative.

In a news conference this week discussing removal of his bladder due to cancer, University of Colorado football coach Deion Sanders made it clear he’s all-in on trusting God. He depends on him. But he also “depends on Depends.” Sanders, who is often called simply Coach Prime, is happy to talk about that, too.