David Beckham turns his passion for beekeeping into something sweet with the launch of a new snack line: Beeup. Here's what ...

The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

BEEUP, a line of fruit snacks with honey as a source of natural energy, launches today into the growing market for healthy ...

David Beckham is getting ready to launch his brand-new business venture: a line of kid-approved fruit snacks that evolved ...

Sir David Beckham may be mostly known for his performance on the soccer pitch — and his relationship with his equally famous ...

Neff, co-founder of brand incubator Beach House Group, has partnered with the former professional soccer player, the one-time ...

Soccer superstar David Beckham and serial entrepreneur Shaun Neff teamed up to launch BEEUP, a new fruit snack powered by ...

Beckham has launched BEEUP in partnership with Shaun Neff, the entrepreneur known for building consumer brands like SUN BUM and Moon Oral Care.

Tom Brady launched his own brand of healthy gummies earlier this month, and now David Beckham is throwing his hat into the ...

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown ...

BEEUP is a new fruit snack brand from David Beckham and Shaun Neff. The honey sweetened snack food is available in three ...

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.