American Eagle's latest ad campaign featuring Euphoria star Sydney Sweeney seemed, at first, like a normal fashion marketing campaign. It revolves around a simple pun: "Sydney Sweeney has great jeans".

In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what happened with American Eagle’s latest campaign featuring actress Sydney Sweeney.

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.