Hulk Hogan evolved from a sports entertainer to lifestyle brand through authenticity and expansion, with recent ventures that included a beer brand and freestyle wrestling organization.

Hulk Hogan, known for his long career as a professional wrestler in the WWE, has died after suffering a sudden cardiac arrest on July 24, his possible cause of death, according to local authorities. The superstar, known for Hulkamania, was 71.

Hulk Hogan's wife, Sky Daily Hogan, broke her silence for the first time following the wrestler's death. "I wasn’t ready for this…and my heart is in pieces," she wrote in part on Instagram on July 25.

The death of Hulk Hogan shocked the wrestling world and now everyone wants a piece of the wrestling giant's history. According to TMZ, Hogan's iconic nWo boots are being auctioned off at about $75K, which is up over $30K of what experts originally predicted for the sale.

Wallack, an Orlando business owner and developer, opened Hulk Hogan’s Wrestling Shop on International Drive in 2017. He said he’s been friends with Hogan since they first started developing the project.

A former pro-wrestler and friend credits Hogan with helping to grow his charity, 50 Legs, which helps amputees.